Frequently Asked Questions
What is SEO and what does it involve?
SEO can prove tricky to understand at first, and not just to beginners. Some business owners and bloggers who have been into SEO for a while may even have problems understanding the concept. And as you can already predict, with concepts, it’s the basics that matter.
One cannot do so great at SEO if one does not understand the basics. The question of what SEO is, the basics, and the surrounding ideas: search engines, optimization, content, etc. I will begin by describing what search engines are because the entire concept of SEO is hinged on search engines.
A big library contains hundreds of books. It would be impossible to find a particular book of the books amongst hundreds if one were to search one book at a time. This is why libraries group books according to their class: fiction is grouped on one shelf, and non-fiction is grouped on another shelf, such that it becomes easy to find a particular book. Some libraries even group books alphabetically, so all you have to do is search the library using the name of the book. And voila!
Think about search engines to be you, the internet to be one big library, and Books in this library to be web pages. There are millions of web pages on the internet, and every day, users look for information using search engines. There are different search engines, but some of the most popular are Google, Bing, etc.
When people type certain words into a search engine, the search engine begins to run. It begins to crawl the internet—like a librarian looking up books you request for—searching for web pages with material related to what was being looked up.
It crawls and crawls, and when it is done, it compiles a list of the web pages it has found to be relevant, displaying this list on a page of its own. A page that is called the search engine results page. Of course, the search engine made it! It is a result page.
The result page has web pages arranged in order of “Most related.” The most related web pages appear at the top, where users can easily see and click on them. These web pages stand a higher chance of gaining more visitors and conversions, both things which are gold to any blogger.
Now, you understand search engines. How about SEO? What do those three giant words mean?
Well, they mean Search engine optimization. It involves building your website and arranging it in a way that makes search engine crawlers find them easily so that they appear on the top area of the search engine results page. It is also making tweaks to your site so that they kind of call on the search engines like: “Hey, I am here. Someone asked to see me. I am here.” Something like books speaking!
What industries do you work with?
Serpcore works with many types of businesses, including local businesses, startups, e-commerce, large corporations, and nonprofits. We help pretty much any business in any industry.
How do I know what's happening?
Depending on your business goals, we provide you with visual data of our work in our SEO Monthly Reports. The reports show our progress such as top keywords, visitors, SEO efforts that attract customers, website conversion metrics and future recommendations and execution plans.
Do I need SEO for my website?
If you’re looking to build your business reputation, improve your search engine rankings for the search phrases, and reach more customers, then SEO could be the key to achieving all that and more. But if you’re not sure or you need more information on how SEO can be beneficial for your business, request a free consultation with us, and we’ll be happy to assist you to figure it out.
How much does it cost to hire an SEO consultant?
The cost of hiring an SEO consultant depends on several factors, such as your business goals or needs. If you want the complete range of services or only part of it. It also depends on whether it’s a one-time project, an hourly rate, or a monthly project.
Factors like building links, creating optimized SEO content, getting ahead of your competitors, and targeting more popular keywords require more time and budget.
Depending on your SEO needs and goals, you can expect to pay anywhere from $500 to $2,000 per month. Hourly rates range from $50 to $120 per hour, and a one-off project can cost from $500 to $5,000.
At Serpcore, we only implement white hat SEO practices with tactics that stay within the search engine’s terms of service and as defined by Google. We assure you that you will get the SEO services you pay for.
How long before I start seeing results?
This depends on several factors such as, how competitive your industry is, your current SEO health and the age of your website. Google also uses more than 200 ranking factors in its algorithm. You will see measurable results within 6 to 12 months. Sometimes less.
It is difficult to give a specific amount of time it will take to get results as all websites are different. You can get a best estimate after analyzing your website’s current performance and the proposed strategy.
Remember that search engine optimization takes time , unlike paid advertising where you can see the results immediately after turning on the ads. There are many competitors out there vying for the same first page on search engines as you.
If you get SEO right, over time you will rise to a top spot in the group.
Only black SEO practices promise quick or instant results and can potentially harm your business and make it costly to fix in the long run.
Do you write SEO optimized content?
Does SEO really Work?
Absolutely Yes, SEO works very well, just like advertising. The only difference is you start seeing results immediately when you advertise. In the case of SEO, it takes time, and SEO is also very beneficial for your business’s long-term success. You can have great content on your site, but people may not be able to find you when they search for the product or services you offer locally. Your great content can be optimized for your user’s search terms with SEO, and your site stands a better chance to rank well on search engine pages. We use strategies and techniques to boost our client’s SEO campaigns so they get all the benefits SEO provides.